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June 9, 2015
By: Catherine Diamond
Associate Editor
AkzoNobel‘s Performance Coatings business showcased its latest color trends guide in New York City on Wednesday, May 20. AkzoNobel representatives – Alberto Slikta, managing director of specialty coatings; Ted Rhee, sales director of specialty coatings; and Kiki Tang, performance coatings color and material finish designer – delivered presentations on the trends consumers can expect to see in not only electronics, but in the automotive, aerospace and yacht markets. In order to develop this color guide, the company carries out detailed market research and combines it with input from trend agencies and its own in-house color experts. Tang said that the company translates all the information it receives into four key trends, which is composed of eight palettes and 72 color effects and textures. This year’s trends are Living Through Layers; Big Nature, Small Me; Unseen Luxury; and The Currency of Sharing. Living Through Layers is meant to address the intersection between technology and experience. What follows is a slideshow of the company’s palettes.
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